Machine learning is indeed a “giant leap,” he said, impacting news gathering, content production, which jobs survive, and new jobs that will demand new skills.But understanding AI as a tool will also allow journalists to shed many basic daily tasks, from summaries to data gathering. Charlie Beckett, director of the Polis/London School of Economics’ JournalismAI project, told listeners that the lack of understanding of what AI can do – and can’t – has fed “organized panic” in newsrooms. They spoke of something else as well: reason for optimism – about the kind of journalism it can free news outlets to do, and the new ways it can reach a broader audience. But at the International Press Institute’s recent annual conference in Vienna, which drew 300-plus scribes, speakers targeted not only daunting challenges like regulation, transparency, and fake reports. How will we tell what’s real, what’s not?Artificial intelligence isn’t new, but the rise of the app ChatGPT has pushed it again to the forefront and brought with it a heightened fear factor – including among journalists.
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